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The War for Talent: Daily Payments as an Employee Recruitment Tool

With the U.S. economy reaching its lowest unemployment rates in 30 years, it’s safe to say the United States is experiencing a tight labor market. Which means many organizations have a hard time with employee recruitment. 

And since about 2012, the rate of job openings has surpassed the number of actual hires, as indicated in the chart below.

Recession - openings and hires.png


According to a ManPowerGroup survey, 38% of all employers experienced difficulty filling job openings in 2015, the highest number since 2007.


This pressure to fill positions can be overwhelming. What steps can you take to improve your employee recruitment process?



What can you do to grow your business in a tight labor market?

Above all, it’s important to remember that you’re not the only company looking for top talent.


If you’re having a difficult time recruiting employees, it could be because you’re not standing out, or your competition is offering stronger incentives. The key to employee recruitment in a tight labor market is differentiation. What can you offer that your talent-pool competitors aren’t?



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One strategy is daily payments


Technology has allowed businesses to evolve and innovate. One core business component that has recently begun to shift is flexible pay timing. And this new way of looking at payday is catching fire.


Exhibit A: Walmart recently began offering daily payments to their employees as a differentiating benefit from other retailers.


Even as the economy strengthens, many workers in stores and restaurants are not earning enough for a solid savings account. In fact, according to a Micro Trends report, 39% of Americans don’t have anything saved in case an emergency.

How Much Do You Have Saved In Your Savings Account-1.png 


Walmart believes a daily pay initiative will help workers avoid costly payday loans and other debt traps while reducing the stress that comes with living from paycheck to paycheck. This opportunity has, in turn, become a recruiting incentive for the corporation.


What other benefits can DailyPay provide, specifically on a recruiting strategy?


What benefits can daily payments have on your employee recruitment strategy?


Enhance the Perception of your Organization


Locating quality candidates in an increasingly small labor market is hard. Talented candidates have the flexibility to pick and choose the benefits and working conditions that appeal to them. To get a candidate to consider your position, you need to publicize the things that make working for your organization special and unique. One way to enhance yourself is by promoting a daily payment option. This means employees can effectively decide when they want to collect their earned but unpaid wages.


Improve Payroll Timing as the New Wage Benefit


Earnings growth has slowed while unemployment has lowered. Though the pressure to increase wages isn’t as prevalent as it was in the late 90s or early 2000s, offering a financial perk is important to employer differentiation and employee morale.

Recession - unemployment rate and earnings growth.png


By offering flexibility with pay timing, you allow your future employees more control over their own earnings and money.


Becoming more competitive in terms of compensation, whether it’s increased pay rates or flexible payment schedules, will bolster your chances with certain candidates.



Appeal to the Masses 


Right now, the American workforce is reliant on four unique generations. This is the first time in American history we’ve had such an age-diverse workforce. With a wide age difference in the workforce, it can be difficult to find perks and benefits that appeal to the masses.


One thing that will always spark interest in workers is money.


Traditional perks are PTO or 401Ks. These benefits certainly play an important role in a comprehensive wage package, but what it neglects is flexibility.


If one of your employees is facing an unexpected financial hardship, dipping into a 401K would only exacerbate the problem. Similarly, costly payday loans and other debt traps will keep your employees in the vicious cycle of debt. Offering access to earned wages so they can avoid these fees and expenses is a benefit that can appeal to all employees, regardless of age.



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Attract Untapped Resources: Long-Term Unemployed


In a tight labor market, businesses must consider untapped resources. One place to look is the 4.1% of working-age Americans who are unemployed. Anyone who has been looking for a job for more than 27 weeks is considered long-term unemployed.


There are a variety of reasons why one would be unemployed for a long period of time, but one segment is those who were unable to find work during the recession. Under normal economic conditions, some of these people would have been able to work, but when times became more competitive, they were overlooked. Now, as the market has picked back up, the demographic is re-entering the market.


By offering incentives like daily payments, these employees have extra incentive to apply. If they have been out of work for a long time, knowing they don’t have to wait for their first paycheck before accessing earned wages can be huge.


Through a series of multi-city experiments, DailyPay has consistently seen nearly twice as many applicants to postings to jobs offering daily pay over the identical posting offering weekly pay. And turnover of staff at our partner companies has decreased, on average, by 41%. 


DailyPay has been perfecting the process of unorthodox pay schedules for several years. We have created software that seamlessly works with your current payroll process, with no interruption.

Learn more about how DailyPay can improve your recruiting process.


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Written by Megan Wells

Megan Wells is a data journalist and content strategist based in San Francisco, California. Wells' work has appeared on Fox, Nasdaq, MSN, Motley Fool, and more. Wells also spoke at the 2015 Exceptional Women In Publishing conference.


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